Why We’re Selling Our $19 Doorbell Camera for $20
A $1 markup for a product probably defies all conventional rules of business. But we’re not here to be conventional.
At Kangaroo, we believe that security is a fundamental necessity that everyone has a right to. Each product we build starts with three questions: Is it simple? Can it be produced at a price that everyone can afford (ahem, minimal markup)? And is it secure? Our goals are simple — just like our products.
With that in mind, we sought to make a Doorbell Camera that is unlike every other overpriced, overcomplicated smart home device on the market. Like we said, security shouldn’t feel like rocket science, nor should consumers have to pay an arm and a leg to feel protected.
How did we get to a $20 Doorbell Camera?
Materials, labor, packaging, transport, duties, and the $1 markup (which you could really just call the coffee fund that fuels the Kangaroo team). That’s it, that’s how you build a $19 Doorbell Camera. No frills, no fancy marketing, and no bullsh*t. We made a cost-conscious Doorbell Camera for you. And by you, we mean everyone.
“We’re proud of our ability to deliver best-in-class solutions that take the complexity (and headaches) out of home security — starting with hub-less, app-based DIY security solutions,” said Dhruv Garg, co-founder and President at Kangaroo.
A doorbell that does more, for less
So what exactly does $20 get you? For starters, this Doorbell Camera allows you to secure all entry points of your home. Pair as many Doorbell Cameras with your Kangaroo account that you’d like to make sure all bases are covered. Whether it’s your nosy neighbor at the door or that package delivery you’ve been waiting for — the Doorbell Camera will immediately notify you via the Kangaroo app whenever there’s motion, a ring, or both. No more squinting through the peephole.
The Doorbell Camera has benefits that go beyond the front door too. Use its motion detection, HQ image capture, and chime alerts to secure other areas of your home — from your gate entrance and garage, to your backyard and inside the house. The possibilities are endless at $19.99.
And true to our commitment to simplicity, the Doorbell Camera requires absolutely no hardwiring or high-tech tools for setup. You just need to pair it with your WiFi, position it wherever you’d like, and peel and stick to install. For a bit of extra stability, the Doorbell Camera comes with screws for easy screw-in setup. This is accessible, smarter home security.
“True home security involves much more than just protecting a physical space,” said Maximus Yaney, co-founder and CEO of Kangaroo. “It’s about safeguarding the people within it as well.”
