Porch Pirate Payback

It’s no surprise that online shopping is convenient, popular, and even preferred by many to shopping in person. No waiting in line, the ability to compare cost and value with the click of a new tab, and most importantly, the comfort of making purchases in your own home. But with online shopping, comes the inevitable porch pirate, ready to prey on stoops across the country.

According to C+R Research, 89% of Americans had a package delivered at least once per month in 2019. 44% had packages delivered weekly. Plus, 84% of people say they’ve purchased more online since COVID-19 hit the U.S. in March 2020. As online shopping is on the rise, so is snatching packages. In 2019, 36% of Americans had a package stolen and that number rose to 43% in 2020. It’s now easier than ever -- with more packages and more opportunities for porch pirates to ride the coattails of eCommerce, consumers should only expect these numbers to go up in 2021.

All of these seriously eye-opening statistics have led us, as a home security company, to consider how we could build affordable plans for our customers that wouldn’t just keep an eye out for porch pirates, but would allow for Kangaroo users to take action if something went wrong. Every security company has a Doorbell Camera that can watch, but how many companies put policies in place to protect you after a burglary occurs? The aftermath should be just as important, if not more, as keeping an extra set of eyes on your home. The aftermath is what hurts most: it’s when calculating how much money you lost in stolen goods becomes a reality.

We launched our first Porch Protection Plan in 2020, which was meant to be paired with our $20 Doorbell Camera. As if our $20 Doorbell Camera, which, by the way costs $20 to make, wasn’t enough of a disruptor within the expensive, high tech and complex home security space… we added theft reimbursement for $1.99 per month. That’s two layers of protection and security at an affordable cost for everyone. And just as the 2020 holiday season proved to be a field day for online shoppers and porch pirates alike, we saw the Porch Protection Plan’s popularity grow. Now, we've decided there isn’t a one-size-fits-all for coverage, so we’re doubling, well tripling down on Porch Protection Plans. There are now three plans to choose from as well as the option to choose Porch Protection on its own, meaning it wouldn’t be paired with a Doorbell Camera. That means we don’t even care if you have a camera anymore. You could even use your Ring camera, but stay covered with OUR plan.

Introducing three Porch Protection Plans, for every type of online shopper. Each plan comes with 365 days of Cloud storage, a 90-day activity history, and a range of coverage for theft reimbursement. Because we care about the aftermath when porch pirates don’t.

Porch Protection Plan Starter, $1.99/month:  Billed annually at $23.88/year, this starter coverage allows up to 2 claims per year at $150 per claim.

Porch Protection Plan Upgrade, $3.99/month: Billed annually at $47.88/year, this upgraded package includes up to 2 claims per year at $400 per claim.

Porch Protection Plan Total,$7.99/month: Billed annually at $95.88/year, this total coverage plan protects you up to $375 per claim for 4 claims per year.

Submitting a Claim
Submitting a claim is as easy as placing your Amazon order that just got stolen. It’s all done in the Kangaroo app, in under five minutes. All you have to do is send a receipt for your purchase along with proof of delivery or a tracking number. Once this evidence is received, you’ll get reimbursed for your stolen package within 14 days.

It’s that easy, which has always been a part of what we set forth in all of our products and plans. Every product we build starts with three questions: is it simple, can it be produced at a price that everyone can afford, and is it secure. "At Kangaroo, we've never tried to follow those who came before us. Our relentless focus on serving an underserved audience with solutions that are markedly more affordable and easier to use than alternative options has been the catalyst for a lot of innovation. Our $20 Doorbell Camera and accompanying Porch Protection Plan are clear evidence of that, and now we’re excited to expand those protection options to make security an option for everyone.” - Dhruv Garg, President & Co-Founder